COVER DESIGN,
KATE PIERSON,
DINOSAUR MAGAZINE
D. Collins Design Co. was hired to art direct and redesign Dinosaur Magazine. The magazine looks at culture and what has taken place in the past, what is taking place in the present, and where that trajectory is arcing into the future, all from the perspective of “generation x” (loosely speaking, those of us born between 1961 and 1981). This generation is interesting because it is the last generation to see an analogue era wane to that of the internet age; this generation has the clearest understanding of what has been gained and lost within this transition. The idea for the “mirror image” logo was discovered in the rear view mirror when at a stop sign. An ambulance pulled up behind and the right-reading image of the word “ambulance” appeared in the rear view mirror. And that’s when the visual metaphor presented itself. We often look behind us to gather information about the present moment and how to proceed into future. This is not unlike how Dinosaur functions as a magazine.
Photos by Steven Miller