Project Description

LOGO MARK,
MS. JONES BEACHWEAR
AND INTIMATES
The first thing the client said was, “I don’t want this to be another block letter in a circle kind of thing. I see those everywhere.” This offered immediate inspiration. We spent a lot of time volleying thumbnails back and forth. Everything was hand-done up until the final press-prep and production. It was important to see the human hand behind this logo so as to cut through the din, and to express the Ms. Jones brand as human, real, intimate.
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